Birmingham Pride is delighted to announce HSBC UK as its lead sponsor for 2018. The event, which takes place on 26th and 27th May in Birmingham city centre, is expected to attract more than 75,000 people. This is the second year running that HSBC UK is lead sponsor.
Birmingham Pride is the UK’s largest two-day LGBTQ festival. It has taken place for more than 20 years, and in the last five years it has raised more than £300,000 for local community groups. It is a not for profit organisation, and profits raised go to local LGBTQ charities and projects.
The bank, which is developing its new UK headquarters in Centenary Square, Birmingham, will be the headline sponsor for the main stage which sits at the heart of the community-focused festival. It will also be leading out the parade, with 200 employees and their friends and families in attendance.
Lawrence Barton, Festival Director from Birmingham Pride, said: "We are really looking forward to working with the HSBC UK team again for this year’s Birmingham Pride on its 21st birthday. We’d like to thank HSBC UK for their continued support, which helps great social projects and causes across the city. Over the last five years it has raised more than £300,000 for local community groups and LGBTQ charities and projects. HSBC UK has been particularly proactive in making our working relationship a year round partnership as well as their significant involvement during the course of the festival weekend itself.
“This year’s event will be bigger and better than ever with a host of exciting announcements to come over the coming months. This year’s theme is 'Be You' which is particularly significant in its timing and is an unashamed celebration of people’s uniqueness, and their right to be who they are without fear of prejudice or hate - regardless of their gender, sexuality, colour, religion or sexual identity. The festival event takes place on Saturday 26th and Sunday 27th May with tickets available now. "
Ian Stuart, CEO HSBC UK commented: “We are extremely proud to be lead sponsor of Birmingham Pride, which is even more pertinent to us this year as Birmingham is the new home of HSBC UK. Pride is such an important event in the calendar, but it goes much deeper and wider than the Festival, the parade and the LGBT community; it is an important recognition of the huge amount of work that has been done across a number of areas to champion diversity and inclusion in all its forms.
“Our support for Birmingham Pride underlines our commitment to advancing prosperity for all people across the UK, progressing the equality agenda and helping communities to thrive.”
HSBC has been at the leading edge of the diversity and inclusivity agenda, including the introduction of gender neutral titles, as well as winning a number of awards for its work. These include: